Master of Arts (M.A.), English
Informational. Accessed on: 2019-12-10 16:10:11
Affiliate programs have become popular ways for professionals to earn income online. For this reason, many professionals are interested in becoming affiliates with different sites. The potential to earn income is truly limited only by how successful a person is when promoting content.
In this article, we will explore exactly what an affiliate is. We will then cover examples of some of the most popular affiliate programs. These two topics will give you a general overview of what affiliates are and the programs they use to make money.
After that, we will delve into Direct Knowledge’s own affiliate program. We will detail the process to apply and become one on our site. After that, we will discuss the dashboard that our affiliates use to manage their efforts. The final section of the article will bring everything together and explain exactly how the Direct Knowledge affiliate program works.
Our hope is that after reading this article, you will understand what affiliates and affiliate programs are. You will understand what Direct Knowledge offers and hopefully wish to join our program.
What are Affiliates?
If you read online articles, then you’ve likely read articles from affiliates. Bloggers who have a digital audience will often partner with brands and businesses to promote their products. In the case of Direct Knowledge, affiliates for our site work to promote books and courses offered by our members.
Affiliates are individuals who make money from advertising for another individual or company. They earn income by referring someone to purchase something from another site.
Let’s look at this a little closer. Let’s say you write for a successful blog or have your own successful website. If your blog is about education, then odds are that during your writing you may give recommendations for certain software programs or textbooks. If you were an affiliate with another site, you could provide a link to your readers to buy that software or textbook from the other site. Upon successful purchase of the product, you’d receive a small payment. This would be considered a successful referral.
Affiliates at first glance appear to simply be marketers or advertisers for a product. That is part of it, but there is more that goes into being an affiliate. Affiliates need to have a following and some sort of authority or expertise in order to make a successful referral. Essentially, the person making the recommendation should have demonstrated knowledge in that area. For instance, you should have knowledge about financial issues if you’re recommending a finance online course.
So how do affiliates actually make money from these referrals? Well, to do that, they become part of an affiliate program. They apply with a platform to be recognized as an affiliate. If approved, they can then participate in that program. Read below to find more information about affiliate programs and some of the most popular ones.
So what is an affiliate program? According to HubSpot, “…an affiliate program is an agreement in which a business pays another business or influencer (“the affiliate”) a commission for sending traffic and/or sales their way.”
In order to enter into these agreements, you need to be accepted by a platform to become one of their affiliates. There are numerous affiliate programs online. By joining these programs, you become an affiliate with a certain site.
Affiliate programs provide ways for professionals to earn income through a specific platform. These programs are one of the primary ways that professionals earn money through having their own blog or website. Additionally, content creators of all types find these programs to be great ways to earn income. For example, individuals with large numbers of followers on social platforms earn a lot through these programs.
Direct Knowledge offers an affiliate program. You can earn money by referring others to our site. When they make a purchase, such as an e-book or an online course, you’ll earn a percentage of that sale. After reading all about affiliates and affiliate programs, we hope you’re interested in becoming one here on Direct Knowledge. If you are, continue reading below.
Become a Direct Knowledge Affiliate
Direct Knowledge provides you with an interface in which to track your promotions, as well as keep up with your conversions. Affiliate marketing is successful when affiliate content achieves two goals. First, the content must be engaging and draw your audience into the topic. Second, when you make the call to action for the affiliate product, in this case that’s Direct Knowledge, it needs to answer some sort of need the audience has. If you successfully do these two things in your marketing efforts, you’ll find a lot of success sharing Direct Knowledge courses and books.
Affiliate marketing and partnerships grow each year with the rise of social media and digital channels. As an affiliate for Direct Knowledge, you can earn money while connecting people to educational resources that fit their goals and needs. How does it all work? Let’s discuss affiliates on Direct Knowledge.
The Direct Knowledge Affiliate Program
Now that you know all about affiliate programs, you’re ready to earn some extra income. It’s time to join Direct Knowledge’s Affiliate Program. If you are already a member of the Direct Knowledge community, you already received a thank you email for joining the Direct Knowledge Affiliate Program.. If you are not, no worries, by applying to become an affiliate, you’ll automatically become a member of our online community.
In addition to your personal information, you will need to include a few other things to be considered as an affiliate. For instance, you will need to provide a payment email address. We will send your payment to this email address for your successful referrals each month. A common example would be to be paid through PayPal. So include that email address in your application.
You will also need to include your strategy for how you will promote Direct Knowledge. We want to see how you actually plan to market our website and products to others. Do you own your own website and will link to us? Are you a YouTuber with lots of subscribers? Do you plan to tweet links to our online courses to your followers? Be sure to let us know your strategy. Tell us as much as you can about yourself, so we can accurately judge your fit to join the program. Include anything else you may think is relevant, such as your professional or academic background.
After you apply, you will receive an email with our decision. This response typically comes within a few hours on a business day. Assuming you’ve provided everything, including a payment email and a well thought out plan, you have a high chance of being accepted. Assuming you are, read below to learn about the features of our affiliates dashboard.
The Direct Knowledge Affiliates Dashboard
Once accepted into the Direct Knowledge affiliates program, you will gain access to our dashboard. Inside of this dashboard, you will have access to all of the features of our program. Let’s explore all of those features now.
On this screen, you will create the affiliate URLs that you need in order to refer individuals to our site for their purchases. The system creates links that are specific to you as you request them. Customers will need to click your affiliate link in order for you to make money from their purchase. This is how our system knows that you should get commission for this sale.
You can also create a “campaign” when creating your affiliate links. You can use these campaigns to organize your links into groups. This can help you have a better idea of how successful certain marketing efforts are.
The statistics section of our dashboard shows you all the information you could possibly want to know about your performance in the affiliate program. You can find information about the total number of visits or referrals. Visits are how many people visited our site through your links, while referrals are how many made purchases through your links.
Under this section, you’ll also see your conversion rate. This is how many of your total visits converted into referrals. You’ll also see information here about your earnings and your commission rate.
This section also allows you to track the campaigns that you created under the affiliate URLs tab.
Graphs allow you to see the statistical information from the previous tab in a visual format. You can track things like referral earnings over a set period of time.
From the referrals section you can see all your referrals, the amount, the status, and the date. You can also see a description for each referral.
The payouts section is exactly what you would think it is, based on the title. Here you can see the total number of times you’ve been paid from our site. You’ll see the date, amount, payment method and status.
In this section, you can find information about all of the visits from people who have used your associate link.
The creatives section gives you access to things like ads and banners to use with your affiliate URL. These visuals allow for a better marketing experience for Direct Knowledge products.
Under settings, you can update your payment email at any time. This is helpful if you need to change your email or payment method. You can also indicate here if you’d like to receive notifications of any successful referrals.
Now that you’re familiar with the associates dashboard, we will discuss how the affiliate program works here at Direct Knowledge.
What Do I Get Out of this Program?
As an affiliate, Direct Knowledge does more than pay you. On top of a 15% commission on all books and courses sold through your link, you get access to a lot of tools through the affiliate dashboard. Access to affiliate campaigns makes it easy to track what works and what doesn’t in terms of marketing efforts. Plus, you can track everything from the statistics tab, including total referrals, click statistics, and your conversion rate. It’s great to use these statistics to adapt your approach to affiliate marketing and learn more about the process. Plus, a ton more features are available here on the affiliate dashboard.
How the Direct Knowledge Affiliate Program Works
You’ve learned all about affiliates. You know what an affiliate program is and what it should contain. At this point, you see that Direct Knowledge offers great benefits. You have even joined our program and have access to our dashboard. So now what? How does the program really work? Let’s go through our program. This breakdown will show you all the details.
Details of the Direct Knowledge Affiliate Program
- Books and courses pay 15% commission.
- The credit goes to the last affiliate that referred the customer.
- Commission calculations do not include shipping and taxes.
- Cookies from your link expire after 30 days.
- All book sales and all online courses have a 30 day money back guarantee. For this reason, we pay out commissions on the last working day of the month after at least 30 days have passed from the sale.
- Direct linking is enabled. This feature needs to be requested and approved prior to use.
The commission rate on Direct Knowledge is currently set at 15%. However, this 15% is calculated from the pre-tax and pre-shipping total. For instance, let’s say someone buys a $100 online course from your referral. With taxes, this course could cost them something like $107. But your commission would still only be $15 for this sale. 15% of the base price is the current commission rate.
Affiliate Credit & Cookies
Cookies are the part of the affiliate program that track who is making the purchase. The cookie allows our system to know that you sent the person via a link. It allows for the commission to go to the proper affiliate. There are two things to note here. First, only the very last affiliate who referred a customer earns the commission. For example, if a person clicks an affiliate’s link but doesn’t buy anything and then later clicks a second affiliate’s link and buys something, the sale goes to the second affiliate. Only one affiliate receives commission per sale. Second, these cookies expire after 30 days. If someone clicks your link, but doesn’t buy anything from Direct Knowledge until 45 days later, you would not receive commission for that sale.
Payout of Commission
Commission for books and online courses pay the same rate, 15%. All books and online courses come with a 30 day guarantee. If the student returns the course or book, we do not pay commission. So you will need to wait until the last working day of the month that is more than 30 days after the date of the sale.
In order to qualify for direct linking, you’ll need approval from our site. Not all affiliates will qualify for this program. However, it is a chance to earn a lot for those who do qualify. If you can prove you are the sole owner or user of a domain, then we can give you commission for all referrals from that site. Insert your unique domain name in our dashboard to apply.